Words Mean Things
Think about the stories that influenced and impacted your life. You followed along with the characters, the setting, the plot, and the conflict because you were invested in the resolution. Story telling, when done right, is effective in evoking emotion and action. Why should your marketing content be any different?
Your brand is the foundation of your company. It informs how you hire, the products you make, and the way consumers interact with your company. Develop your brand purpose to help create a place top talent loves to work and consumers are proud to patronize.
Ready to take your brand, content, and communications to the next level? Take a look at how I can help bring your brand to life.
Create key messaging map by vertical and buyer persona.
Content creation and editing on all marketing assets including but not limited to eBooks, white papers, blog posts, landing pages, website copy, thought leadership, customer stories, case studies, videos, emails, and social posts.
SEO optimization and recommendations.
Perform competitive analysis audit and make recommendations for social media platforms, B2C and B2B.
Write social media posts for brand to increase interactions across channels and drive web traffic.
Create engagement strategy based on platform algorithms.
Collaborate with stakeholders to create brand purpose, brand messaging, and brand differentiators.
Develop editorial governance so content is consistent with your brand voice, style, and tone. Provide editorial review of written and visual materials to maintain quality standards.
Corporate training on brand best practices.
Create thought leadership strategy with internal Subject Matter Experts.
Research and track relevant industry trends to develop your brand’s POV.
Write media pitches and press releases.
-Jesse Theodore, Senior Content Writer
Take a look at a few resources to help you start telling your brand story.
